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| Unfettered growth |
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How Dilip Dubey overcame the naysayers to grow Netlink Software Group
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| Smart Business Detroit | July 2007 |
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| Dilip Dubey is working to revolutionize the workplace as we know it. He partnered with Anurag Shrivastava to start Netlink Software Group with just a great idea and $1,000 in capital. The information technology and business process outsourcing services company got its first large contract a year later with Daimler Chrysler. Since then, it has executed projects using its Delta Platform model in the United States, Germany and Australia for mid-market and Fortune 500 companies. |
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| When Netlink entered the market, the industry was focused on large players and convinced that no innovation could significantly change IT delivery service. Dubey led the company to overcome resource challenges and the perception of a start-up until the value of Netlink’s business model became apparent to clients based on achieving immediate business results. |
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| Today, the company has a client list that includes Starbucks, GM and Ford, and a five-year business backlog. |
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| Part of that success is attributable to Dubey’s approach to marketing his product and services to potential clients — he guarantees 20 percent savings back to the client, some of which is delivered to the client upfront at the time the contract is signed. |
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| Dubey’s vision is for Netlink to be the leader in IT and business process outsourcing for mid-market companies. He says that when the company achieves its full potential, it will be the largest company of its kind in the mid market and will achieve revenue of $1 billion. |
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